Search is no longer limited to ten blue links on Google. Consumers now research brands, products, services and recommendations across Google Search, Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI-powered discovery platforms.
Our work is focused on helping brands build visibility across this evolving search ecosystem.
We combine Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO), technical SEO, content strategy, entity optimisation, digital authority building and AI visibility analysis to help businesses become easier to discover, understand, cite and recommend.
Based in Gurugram, India, Digi Acai works with brands across India and international markets.
SEO Services
SEO remains the foundation of sustainable organic discovery.
At Digi Acai, our SEO strategies are designed around technical performance, search intent, website architecture, content quality, topical authority and digital credibility.
Our SEO services include:
Search Engine Optimisation
We help businesses improve their organic visibility across Google through a combination of technical SEO, content optimisation, keyword research, internal linking, site architecture and authority building.
Technical SEO
Our technical SEO work includes crawlability analysis, indexation reviews, canonicalisation, Core Web Vitals, page speed optimisation, schema implementation, sitemap optimisation, website architecture and technical issue identification.
On-Page SEO
We optimise important website pages around user intent, relevant search queries and clear information architecture.
This includes optimisation of titles, headings, page copy, internal links, images, structured content and metadata.
Ecommerce SEO
Our ecommerce SEO strategies help D2C and ecommerce brands improve the discoverability of their product pages, category pages, collection pages and informational content.
We work on category architecture, product discovery, internal linking, product content, structured data and commercial search queries.
Content SEO
Content should answer what users are actually searching for.
We develop SEO-led content strategies around customer questions, commercial searches, product discovery, educational queries and topical authority.
Generative Engine Optimisation
Generative Engine Optimisation, or GEO, focuses on improving how brands appear within responses generated by AI platforms.
Consumers increasingly ask AI tools questions such as:
- “Which skincare brand is best for sensitive skin?”
- “What are the best IVF centres in India?”
- “Which educational toys are good for a five-year-old?”
- “What is the best matcha brand in India?”
AI platforms generate answers using information available across websites, publications, reviews, communities, databases and other trusted sources. GEO focuses on improving the digital signals that help AI systems understand and reference a brand.
Our GEO approach includes:
AI Search Optimisation
We analyse how your brand appears across AI-powered search experiences and identify opportunities to strengthen visibility for commercially relevant questions.
AI Citation Optimisation
Being mentioned by an AI platform is useful. Being cited as a source can be even more valuable.
We analyse the types of pages, content formats and authority signals that are being referenced by AI systems and identify opportunities for your website to become a stronger source.
LLM Content Optimisation
AI models need clear, structured and reliable information.
We optimise content so important information about your business, products, services and expertise can be easily understood.
This includes improving page structure, entity relationships, question-led content, factual clarity and contextual depth.
Answer Engine Optimisation
Many searches are becoming questions rather than keyword combinations.
Answer Engine Optimisation focuses on helping brands appear when users ask conversational questions across AI assistants and search engines.
AI Visibility Tracking
Traditional SEO tracks rankings. AI discovery also requires additional visibility metrics.
We analyse:
- Brand mentions
- AI citations
- Competitor mentions
- Prompt coverage
- Source visibility
- Share of voice
- Sentiment
- Commercial query presence
These insights help identify where a brand is visible and where competitors are currently being recommended instead.
Entity SEO & Brand Authority
Search engines and AI systems do not only understand keywords. They understand entities and relationships. An entity can be a company, founder, product, service, location, organisation or topic.
Entity optimisation helps search engines and AI systems understand:
- Who your brand is.
- What your business does.
- Which products or services you offer.
- Which industries you operate in.
- Who your experts are.
- What topics your brand has authority around.
- How your brand relates to other recognised entities online.
Our entity SEO work may include structured data, organisation information, author profiles, expert attribution, brand consistency, knowledge graph signals and third-party authority building.
Digital PR & Authority Building
AI systems often rely on information beyond a company's own website.
Mentions across authoritative websites, publications, industry portals, communities and trusted third-party platforms can contribute to stronger digital credibility.
Our authority-building strategy focuses on earning relevant brand mentions and backlinks rather than simply generating large volumes of links.
The goal is to strengthen the digital footprint around the brand and the topics it wants to be associated with.
Content Marketing for Search & AI Discovery
Content remains one of the strongest assets a brand can build. But publishing hundreds of generic blogs is no longer enough.
Modern content strategies need to address real customer questions while establishing subject-matter expertise.
Our content strategies may include:
- Informational blogs
- Commercial guides
- Product comparisons
- Buying guides
- FAQs
- Expert-led articles
- Research-led content
- Category content
- Product education
- Industry insights
- Glossaries
- Statistics pages
- Case studies
- Question-led resources
Each piece should serve a clear purpose within the larger search and AI discovery ecosystem.
Industries We Work With
Digi Acai works with growth-focused brands across multiple categories.
Our experience includes:
- D2C & Ecommerce-We help ecommerce brands improve product discovery, category visibility and AI recommendations.
- Healthcare- Healthcare SEO requires strong attention to trust, medical accuracy, author expertise, structured information and user intent.
- Beauty & Skincare- We help beauty brands build visibility around products, ingredients, concerns, routines and category searches.
- Wellness & Nutrition- Wellness brands require a balance of educational content, product discovery and credible information.
- Kids & Education- We help children's brands build organic discovery around learning products, parenting questions, activities and educational categories.
- Food & Beverage- Search and AI discovery can influence how consumers discover ingredients, products, recipes, comparisons and brand recommendations.
- B2B & Technology- We help B2B companies build visibility for service-led searches, industry topics and high-intent decision-stage queries.
Why Brands Work With Digi Acai
We do not look at SEO and GEO as separate marketing channels. They are part of the same discovery ecosystem.
Strong websites, authoritative information, relevant content, technical accessibility and trusted digital signals support visibility across both search engines and AI platforms.
Our approach combines:
- SEO fundamentals- strong technical foundations and organic search strategy.
- AI discovery analysis – Understanding where brands appear across AI platforms.
- Human-led strategy – Tools help us collect data, but strategy requires understanding customers, markets and business priorities.
- Content depth – We focus on building useful information ecosystems rather than isolated articles.
- Commercial relevance – Visibility matters most when it reaches customers during meaningful decision-making moments.
Get Discovered Across Search & AI
Your customers may discover your brand through Google today. Tomorrow they may ask ChatGPT, Gemini or Perplexity for recommendations.
The goal is not to optimise for one platform… The goal is to build a brand that search engines and AI systems can find, understand, trust and reference.
Digi Acai helps brands move from traditional search visibility towards broader AI-powered discovery.
From Google rankings to AI citations.
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Talk to Digi Acai
Want to understand how your brand currently appears across Google and AI search platforms?
Speak with our team to review your SEO visibility, AI mentions, citations, competitor presence and opportunities for stronger organic discovery.
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Digi Acai Pvt. Ltd.
Gurugram, India
SEO • GEO • AI Discovery • Content • Ecommerce
Made in India. Building brands for search everywhere.
