Since we are all stuck living in concrete jungles, our hearts are craving for nature’s touch in our daily lives. More and more people are seeking ways to reconnect with nature, and one way that has emerged at the top is Urban Gardening. Having urban gardens in your apartment ensures that you get to enjoy some greenery in your busy city lives. 

The gardening market was estimated to be valued at approximately USD 140 billion in 2023 and is projected to grow at a robust 6% CAGR from 2020 to 2030. The gardening equipment market is also on a boom, holding a market value of USD ~68 billion in 2023.

Factors Fueling the Growth of Small Space Urban Gardening Brands 

Gardening in urban India is more than just a trend; it is a necessity. This is one of the biggest reasons why plant companies are thriving in the market. From selling seeds and gardening accessories to selling live plants, there are several contenders in the market. 

Several factors are propelling the growth of the home gardening market. Let us have a look at some of the major factors that are responsible for the growth of the urban gardening market:

1. Growth in Urbanization 

The robust urbanisation and migration to metropolitan cities have exponentially increased over the past few decades. According to data from the World Bank, 36% of the Indian population was living in urban settlements as of 2023. 

Due to space constraints in cities like Mumbai, New Delhi, Bangalore, and Hyderabad, more and more people are moving into small apartments. Outdoor space in these apartments is limited, and people prefer to have small indoor plants in their homes.

This has led to a boost in the urban gardening market.

2. Health and Wellness Trends

With the concerning levels of pollution and AQI in metro cities, people are becoming aware of the benefits of having plants in their homes. 

A lot of people are now trying their hands at kitchen gardening, growing herbs and vegetables on their balconies. This is a major factor contributing to the growth of gardening companies.

3. Innovative Product Designs

You can find multiple innovative gardening tools and accessories in the market, like self-watering plants, grow bags, and grow lights. These products have made gardening easier for plant lovers, which is also a huge reason behind the dramatic growth of urban gardening trends.

4. Limited Outdoor Spaces

People barely have time to go out to parks and orchards to reconnect with nature. An easy and simple solution to this is to bring nature to their homes, and urban gardens make that possible. People can make a small safe haven in their terraces and balconies where they can enjoy some greenery. 

Prominent Start-up Brands Flourishing in the Urban Gardening Landscape 

Urban gardening is on the boom, and many homegrown brands have made a name for themselves in the gardening space. Check out these top 10 Indian gardening companies that are ruling the market:

1. Bombay Greens

Bombay Greens is one of the top gardening brands in India that offers a plethora of products like potting mix, organic fertilisers, seeds, gardening tools, and gardening accessories.  

2. IFFCO Urban Gardens

IFFCO Urban Gardens is popular among gardeners for its wide range of plant supplements and potting mixes.

3. Kyari

Kyari, a homegrown brand, has gained success in the gardening market through its innovative products like self-watering plants and live indoor plants. Here, you can also get plant consultation to be better equipped to take care of your home garden.

4. Ugaao

If you are a gardener, you must have heard of Ugaao. This Indian start-up is known for its pots and planters, easy-to-care plants, and garden decor & accessories.

5. Lazy Gardener

One of the most eminent gardening brands, Lazy Gardener, offers innovative products like fertiliser food sticks, liquid fertilisers, and grow kits.

6. HomeCrop

A sustainable and environmentally conscious gardening business that makes smart grow bags from recycled plastic bottles, HomeCrop is more than just a plant-selling company.

7. Seed2Plant

Seed2Plant prides itself on being one of the top urban gardening companies, offering open pollinatied seeds for flowering plants, fruit plants, water plants, and more. They also offer gardening accessories like grow bags, seedling trays, and garden tools.

8. Garden Gram

From live plants to gardening tools, Garden Gram has everything you need to start your own balcony garden.

9. Urban Kisaan

As the name gives away, Urban Kisaan is all about urban farming. They provide vertical hydroponic farming systems to farmers and garden enthusiasts alike to promote small space urban gardening.

10. Nurturing Green

Nurturing Green offers a wide variety of live plants and planters while also promoting the eco-friendly trend of green gifting—encouraging people to give plants as gifts. 

Quick DIY SEO Tips for Gardening Brands in India

Here are some suggestions for how you can increase the visibility and traffic on your brand’s website to get organic growth:

Keyword Suggestions

How To Use These Keywords

To get the best results from these keywords, you should strategically embed these high-ranking keywords in footer texts, collection pages, product descriptions, and blogs on your website.

Blog Ideas for Your Website

Here are a few blog ideas that you can cover on your website for better engagement and traffic:

1. Home Gardening Tips For Beginner Gardeners
2. What Are The Benefits Of Organic Gardening
3. 10 Must-Have Plants in Your Urban Garden 

Optimise Meta-Description of Your Pages

Update the meta descriptions and titles of your blogs and on-page content using suitable keywords to help the crawler index and recognise your brand.