In today’s world, the beauty market is packed and is expected to reach over USD 500 billion by 2027. You can see the new products daily.

With so many choices, customers are now not only looking for just a good product. People are choosing products with which they can connect on a personal level.

That’s where Rhode Skin by Hailey Bieber comes in.

The brand is not only creating beauty products, but they are also using food-inspired sensory marketing. Now, what does this mean? Well, basically, they are infusing beauty products with people’s favourite treats. Just imagine strawberry lips and salted caramel skin. This helps you to tap into the emotions, cravings, and memories of your customers.

What Is Sensory Marketing?

Sensory marketing is when you use all the five senses – sight, smell, touch, taste, and sound to grab attention, drive engagement, and build connection. But this is not all. It helps you build a stronger bond with your customers.

Now, how does it help in the beauty and skincare world? Food-inspired sensory marketing shapes the experience of your product for its users. It’s not just about the results. Instead, it tells how a beauty product makes your customer feel. It’s this emotional connection that turns first-time buyers into loyal customers.

For example –

Products that smell like your favourite desserts
Creams with a smooth, luxurious feel
Packaging that’s fun, colourful, and stands out on your shelf

How Rhode Skin Is Doing It Right?

Rhode Skin has tapped into the emotional side of skincare marketing. They are blending

food-inspired scents, minimalist design, and sensorial textures. This helps to create a brand experience that resonates deeply with today’s customers.

Their peptide lip treatments that smell like glazed doughnuts, or their silky creams that melt into the skin. Each product and every detail is carefully crafted to delight the senses. This aligns perfectly with current beauty marketing trends, where feeling good matters as much as looking good.

What is Rhode Skin Doing?

Rhode has well positioned itself. It focuses on what today’s consumer values. Their products have simplicity, indulgence, and results. They have drawn inspiration from the Korean beauty market. The market is famous for its focus on textures and sensorial appeal, and Rhode delivers not just skincare but a moment of self-care.

Their marketing approach reflects what agencies like Beauty Essentials Marketing promote: connecting with the target market for the beauty industry through storytelling and emotional engagement. In a beauty industry that’s becoming more saturated every day, Rhode stands out by doing the simple things exceptionally well – and that’s what’s truly working in their favour. Now, what are they exactly doing?

Fun Product Names
Lip treatments come in flavours like “Salted Caramel” and “Watermelon Slice”. These names remind people of sweet snacks, making the product instantly more appealing.
Texture and Scent
The formulas smell and feel like real food, adding to the experience.
Instagram-Friendly Looks
The branding and content look good enough to eat—literally. Their marketing makes people stop scrolling and take notice.

By doing all this, Rhode has built a loyal fan base that loves how their products feel as much as how they work.

Are There Any Other Beauty Brands With Sensory Marketing?

Well, Rhode is not just the only beauty brand with Sensory Marketing.

Global brands like Fenty Beauty and Glow Recipe are also making waves in the beauty industry.

They are combining playful packaging, delicious scents, and textures that feel good on your skin. These brands understand that today’s market is not all about products that work. They are creating a whole experience, connecting emotions and journey with their products.

Even in India, the shift is visible. Companies like Beauty Essentials Marketing have started to highlight how scent, texture, and visuals can increase customer interest and loyalty.

The beauty market size in India is continuously growing. It is estimated to reach ₹2.5 trillion by 2025.

Why Sensory Marketing?

Tapping into emotional, sensory-driven storytelling can help the beauty market in India. With this, the Indian beauty market can better connect with its target audience for the beauty industry and stay competitive in a rapidly evolving space. It’s clear that feeling good while looking good is becoming the new standard.

What the Beauty and Personal Care Market in India Can Learn?

Nowadays, young consumers are looking for not just effective skincare but an experience they can enjoy and share. However, many Indian beauty brands still focus mainly on functional benefits like ingredients and price.

Though these aspects are important. But the missing part here is the emotional and sensory appeal that today’s buyers, especially Gen Z and millennials, are drawn to.

To compete with global beauty brands, Indian brands should add a sensory layer to the products they are offering. Imagine using names which are rooted in Indian heritage. For example, Gulab Mist, or Kesar Radiance.

These types of names instantly evoke a sense of belongingness. They provide your customer with a familiar scent or memory.

Products that smell like rose syrup, sandalwood, saffron, or cardamom not only stand out but also build a personal connection with customers.

Now, only naming your product doesn’t do the trick. The packaging of your product also plays a vital role. A product that looks good on a dressing table or in an Instagram post can influence the buying decisions of your customers. Fun, vibrant designs with playful copy can create better engagement both online and in-store.

Brands like Beauty Essentials Marketing Pvt Ltd are already a beauty centre in Crawford Market. They have the platform and reach to take advantage of this growing trend.

Therefore, by adding sensory storytelling to their marketing, whether through touch, scent, or design, they can not only increase conversions but also build lasting brand loyalty.

With the beauty industry market size in India expected to cross ₹2.5 trillion, now is the time for homegrown brands to innovate, not just imitate.

How Digi Acai Comes Into the Picture for Your Beauty Brand

At Digi Acai, we understand that in the beauty industry, it’s not just about what you’re selling, but how people find you. With our out-of-the-box SEO strategies, we help beauty brands like yours stand out, not just on shelves but across Google searches, social platforms, and digital storefronts.

We go beyond keywords and basic blogs. We dig into what your customers are searching for, whether it’s “mango gloss for summer skin” or “best skincare for caramel tones” and build a tailored SEO strategy around it.

Our team creates search-friendly content that not only ranks but also resonates with your target audience.

Think product pages that pop up when someone Googles their craving-inspired beauty must-haves. Think blog content that educates and entertains. Think social and search working together to drive real results.

When combined with a sensory-led product experience, smart SEO becomes your secret weapon, turning curiosity into clicks and clicks into loyal customers.

With Digi Acai, your beauty brand doesn’t just get seen, it gets remembered.

Final Thoughts

Rhode Skin is showing the beauty world that you don’t need to shout the loudest. You just need to connect better. By using food-inspired sensory marketing, they’ve created something special that customers remember.

For brands in India and beyond, this is a great reminder. If your products look, smell, or feel good enough to eat, people are far more likely to buy them.