How Our Client Multiplied Their Organic Traffic In 12-Months

Our client, a herbal skincare brand, was generating approximately 483,000 impressions per month when we started working with them.

They ranked for a few competitive keywords with search volumes between 500 and 50,000 each month. But there was so much more they could do. With such a targeted niche & great content, it was clear they had a chance to rank for virtually any keyword in their niche in time.

And we did just that!

In just 12 months, we took traffic from 483,000 impressions per month to 1.38 million impressions.

  Jan 22 Jan 21
Impressions 1.38m 483000
Clicks 32k 23000
Average Rankings 24.7 20.6

 Table Showing The Boost In Impressions, Clicks, and Rankings in 12 Months

Techniques that helped boost traffic

Created a pillar strategy

Our client’s website was previously required to create individual blog posts for specific keywords due to how their blog was structured. Therefore, the information was disorganized, and the user had difficulty finding the exact information he or she needed. 

Moreover, when they produce multiple blog posts about similar topics, their own URLs compete against one another in search engine rankings.

Digi Acai developed the pillar cluster model as a way of improving its ranking and making the blog structure clear. 

As part of our method, we first chose the broad topics our client wanted to rank for, then created content that would be based on specific keywords related to that topic, all linking to each other, in order to build search engine authority.

In this model, URLs are organized and linked together more systematically to help more pages on the site rank in Google and help searchers find information easier.

Creating new, SEO-driven content on a regular basis

After performing a comprehensive audit of our client’s content, we found a BIG problem.

Don’t get us wrong; their content quality was great. 

However, they were not publishing blogs frequently enough.

A HubSpot study found that companies posting 16 or more blog posts per month received 3.5 times as much traffic as those posting less often.

So we increased our frequency of creating high-quality, relevant, & well-structured content from 3 times a month to 25 times a month. And the results are before you!

Optimised old blogs based on keywords analysis

In most cases, people think that creating new content is the solution to underperforming content. However, this isn’t always true.

Ultimately, your old content is what makes up your blog.

Keeping this in mind, we analyzed the blogs on our clients’ website, and created a list of blogs used to perform good, but aren’t ranking highly anymore.

Based on our analysis, we refreshed & re-optimized the content with the latest information and relevant long-tail keywords.

This helped us drastically increase our rankings for a number of high-ranking keywords.

Conclusion:

Through this case study, we hope we have demonstrated how vital it is to consistently publish high-quality content while following a preplanned content strategy.

In addition, re-optimizing your content will help you demonstrate expertise and demonstrate authority within your niche, which will significantly increase your chances of ranking for tons of relevant keywords.

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