Pinterest can be a powerful tool for promoting your business for a number of reasons. For starters, Pinterest attracts a lot of internet traffic. According to engagement metrics, Pinterest is the fastest site in history to reach 10 million unique monthly visitors. Pinterest has maintained its popularity and 454 million active users from 2016 to 2021. Pinterest is known for its simple, visually appealing content.
Pinterest also has a high conversion rate, which makes it a good choice. Users of Pinterest are also more likely to buy something they see on other websites compared to users of other websites. Compared to other social networks, Pinterest boasts a 50% higher conversion rate. Besides converting at a high rate, Pinterest users generally spend more on those purchases than users on other social media sites.
Because of its ability to target products specifically, Pinterest is a great addition to SEO strategies. Users of Facebook, Instagram, and Twitter follow brands and people, but users of Pinterest follow products that interest them.
How To Use Pinterest For SEO?
1. Use High-Quality Images
Since Pinterest is an image-based social media platform, you need to post high-quality images on it.
2. Choose More Descriptive Image File Names
Make sure to optimize your images before posting them. Because search engines crawl the text connected with images, don’t use an auto-generated file name for your image. Choose a file name for your photograph that is both descriptive and keyword-rich.
3. Include Detailed Image Descriptions
Your image description is limited to 500 characters, so make the most of it. Use keyword-rich descriptions, but don’t stuff the content with so many that it sounds spammy.
4. Image Sizing
The longer the image is, the better it is for Pinterest. On newsfeeds, a 2:3 ratio is preferable, so a pin size of 1,000 pixels by 1,500 pixels should be used. Larger photos are preferable to smaller ones as long as they are not excessively large.
Similar to Google SEO, Pinterest SEO varies and changes frequently, so to fine-tune your unique SEO strategy, you’ll want to keep up with the latest developments and track your metrics. While Pinterest SEO may initially seem complicated, if you get the hang of it, it’s easy to use. Try Pinterest if you’re seeking for a tested strategy to increase website traffic and brand visibility. You may utilise Pinterest SEO to attract millions of those users to your website.