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If a company wants to have a stronghold on its online presence, it is imperative for it to pay attention to its product descriptions. This is because a compelling description of products and services can engage prospective clients and help in increasing the conversion rate of customers which is a key metric in deciding the success of SEO and other marketing efforts.
In this blog, we have listed 5 tips that will help you in writing engaging product descriptions to grab your client’s gaze.
1. Get To Know Your Target Audience
First and foremost, know your audience! This might sound simple but it is crucial for elevating the effectiveness of your product description. Take a proper lowdown of your customers’ interests, pain points, likes, dislikes and accordingly frame your content so that it aligns with their preference.
2. Keep It Crisp
Another important tip for product description writing is to keep it as concentrated and engaging as possible. Unlike a blog or footer, you don’t really have to focus a lot on product build-up. Add a lot of relevant details and benefits to your content to draw the customers in.
3. SEO Optimization
For effective product description writing, make sure that you optimise the content with relevant keywords. This will enhance the visibility of your product and therefore the chances of catching your client’s attention increases.
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4. Focus On Unique Selling Points
Ask yourself, what sets this product or service apart from its customer? Think of an answer that perfectly resonates with this question and articulate into a write up. In addition to the features, make sure that you list all the benefits attributed to the respective product.
5. Be Descriptive
To elucidate this point, take note of this product description sample. While writing for a sunscreen, you can write ‘this non-greasy sunscreen shields your skin from harsh UV rays’ instead of writing ‘xx brand’s sunscreen for effective sun protection’.
By infusing tact, client understanding and SEO knowledge in your product descriptions, you can make a lasting first impression. This will bode well for your company’s future and help you in experiencing better conversion rate for customers and client loyalty. We hope that the above mentioned tips and tricks will come in handy for you, when you start framing product descriptions for your next client.