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Gone are the days when you gathered a bunch of content writers and uploaded blogs on your website to get traffic! SEO is no longer just a game of keywords – it is so much more than that. With regular Google core updates and innovation in technology, SEO is all about having a genuinely useful and efficient website that users like. And, a major part of making a user-friendly website is Technical SEO.
Well, don’t get all stressed the moment you hear the word technical seo optimisation! Technical SEO solutions are simpler than you might think! As a business owner, you do not have to worry about the technical terminology and jargon because we have simplified them for you.
In this blog, we will explain the basic meaning of Technical SEO and 10 simple technical SEO solutions so that you can implement them and improve your rankings.
What is Technical Seo, And Why Is It Important?
In simple terms, technical SEO is all about improving a website’s behind-the-scenes setup so it works better for search engines and visitors. Think of your website as a car. No matter how pretty it looks, it won’t go far without a strong engine. Technical SEO is the engine of your website. It makes sure that your website is fast, easy to navigate, and works smoothly on all devices.
10 Simple Technical Seo Solutions You Should Know
If technical SEO is not your forte, don’t worry. With these simple technical SEO solutions you will easily improve your website ranking and get more organic traffic. Here are some easy and simple technical SEO optimisation fixes:
1. Speed Up Your Website
A slow website is like a long queue; no one wants to wait. Use lightweight images and reduce unnecessary code from your website. Also, choose a good hosting service to make your site load quickly.
2. Make Your Site Mobile-Friendly
Since most people browse on their phones, ensure your website looks good and works perfectly on small screens too. Test it out to make sure the buttons are tappable, and the text isn’t too tiny.
3. Fix Broken Links
Clicking on a link that says “Oops, page not found” is annoying. Regularly check and fix broken links to avoid frustrating your visitors.
4. Use HTTPS
Think of HTTPS as a safety lock for your site. It shows visitors that your website is secure and keeps their data safe. Search engines trust secure websites more!
5. Create a Sitemap
A sitemap is like a treasure map for search engines. It tells them where all your pages are so they can find and show them easily.
6. Check for Duplicate Content
If your site has the same content repeated, search engines get confused about what to show. Keep your content unique and tidy!
7. Optimize Images
Big, heavy images can slow your site down and can be a major technical issue. Compress your images to make them load faster, and always add clear descriptions (alt text) for each image.
8. Fix Page Errors
Pages that show “404 errors” or “server issues” are like dead ends. Use tools to spot and fix these errors so your site runs smoothly.
9. Structure Your URLs Neatly
Keep your website’s links clean and clear, like “example.com/blog/seo-tips” instead of “example.com/123xyz.” Neat URLs are easier for both users and search engines to understand.
10. Set Up Robots.txt
This file tells search engines which parts of your website they should or shouldn’t look at. It’s like giving them a clear “go here” or “stay out” sign. This can significantly improve the performance of your website.
Tips to Avoid Common SEO Mistakes
Make sure you are not making any common SEO mistakes and technical issues with these quick tips and tricks for your website:
- Don’t Skip Keyword Research: Guessing what people search for isn’t enough. Use tools to find the right keywords your audience is looking for.
- Avoid Keyword Stuffing: Repeating a keyword too much looks spammy. Write naturally and sprinkle keywords where they make sense.
- Write for People, Not Robots: Content should be helpful and easy to read. Don’t just stuff it with SEO terms; focus on value for your audience.
- Make Sure Your Site is Mobile-Friendly: Test your site on mobile devices to ensure it’s easy to use.
- Optimise Your Page Speed: Slow websites lose visitors. Compress images, use fast hosting, and avoid unnecessary scripts to make your site load quickly.
- Fix Broken Links: Regularly check for dead links that lead to “404 errors.” Broken links frustrate users and hurt your SEO score.
- Use Meta Tags Wisely: Don’t ignore titles and meta descriptions. Write catchy and keyword-rich meta tags to help search engines and users understand your content.
- Don’t Ignore Analytics: Regularly check tools like Google Analytics to see what’s working and what’s not. Ignoring data means missing opportunities.
Final Thoughts
With these simple and quick technical SEO solutions, you can improve the performance of your website and increase your ROI organically. As you know, SEO can give long-term results by improving your brand visibility. That being said, SEO is a constant and intensive process. Now, more than ever, you need experts to handle your SEO services to get the best results. From content marketing to e-commerce SEO, trust the best e-commerce SEO agency in India – Digi Acai.
Digi Acai is an award-winning D2C SEO agency offering a plethora of SEO services, including e-commerce consultation, influencer marketing, and much more. We at Digi Acai offer customised packages to our clients to meet their SEO needs.
Get in touch with us to get a quote now!
FAQ’s On Technical Seo Optimization Issues
What are technical SEO ranking factors?
There are several factors that impact your ranking. Technical SEO factors include site speed, mobile-friendliness, secure HTTPS, clean URLs, structured data, and fixing errors.
How can I find technical SEO errors?
To find the technical issues in your website, you should use an SEO audit tool like Google Search Console, Ahrefs, or SEMRUSH.
How to do technical SEO?
Technical SEO requires tech expertise, so it is best to collaborate with an SEO agency for technical SEO solutions.
How to check the technical SEO of a website?
There are several tools that you can use to check the technical SEO of your website.
