Key Metrics Snapshot (Visual – Infographic or Stats Box)

  • 305% increase in organic traffic in a year
  • Increase in Top 10 keywords from 3934 to 5679 within a year.
  • 15% rise in organic sales

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1. About Nestasia

Industry: Home & Lifestyle Décor
Target Market: India
Website: Nestasia.com

Nestasia is a premium home and lifestyle décor brand that curates aesthetically designed, high-quality products for modern Indian homes.
From elegant tableware and artisanal serveware to festive gifting solutions, NestAsia blends contemporary styles with traditional craftsmanship.
Their focus on premium design, thoughtful curation, and affordability sets them apart in the competitive home décor market.

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Problem Statement

2. The Challenge (Problem Statement)

Nestasia had strong branding but faced challenges in organic visibility. Their SEO struggles included:

✔️ Low organic traffic despite a growing product range
✔️ Weak keyword rankings for high-intent search terms
✔️ Limited content depth and structure
✔️ Known mainly for Crockery, dinner sets despite having a premium range across several other categories including organisers, accessories etc.
✔️ Technical SEO issues impacting crawlability & performance

Goal: Increase discoverability, rankings, and conversions organically.

3. Our SEO Strategy & Approach

Keyword Research & Content Mapping

  • Identified high-volume, high-intent keywords across 
  • home décor
  • introduced a complete set of gifting keywords including personal and occasion gifting
  • Focused on problem solving keywords through content.

On-Page Optimization & Technical SEO Fixes

  • Enhanced meta titles & descriptions with compelling CTAs
  • Implemented structured data (schema markup) for better search appearance
  • Improved internal linking strategy for better discoverability

Reduced page load speed and optimized images

Backlink & Authority Building

  • Earned high-quality backlinks from home décor & lifestyle publications

Optimized Google Merchant Feed & Image SEO for increased product visibility

Content-Led SEO

  • Launched a blog strategy aligned with customer search behavior
  • Created SEO-rich Information Architecture (IA) for gifting 
  • Added FAQs & informational content for voice search & zero-click queries

4. The Results – SEO Impact & Performance Metrics

Traffic Growth: 300% increase in organic visits
 Ranking Keywords: Improved ranking for 2000+ high-intent keywords
 Conversion Boost: 15% rise in organic revenue
 SERP Features increased from 23 keywords to 161 keywords

5. Key Takeaways & Lessons Learned

✅ The power of content clusters in ranking for high-intent searches
✅ Importance of seasonal SEO strategies (e.g., festive gifting pages)
✅ How structured product data & internal linking boosted conversions