Key Metrics Snapshot (Visual – Infographic or Stats Box)

  • 4,000% increase in organic traffic over two years.
  • Increase in top 10 keywords from 121 to 2,700 over two years.
  • UPTO 50% rise in organic sales

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Key Metrics

1. About House of Chikankari

Industry: Ethnic Wear
Target Market: India
Website: houseofchikankari.in

House of Chikankari is an Indian ethnic wear brand specializing in handcrafted Chikankari embroidery, a traditional art form originating from Lucknow. Founded in 2020 by mother-daughter duo Poonam and Aakriti Rawal, the brand aims to preserve and promote this intricate embroidery technique while empowering local artisans
The brand offers a diverse range of products for both men and women, including kurtas, kurtis, palazzos, dupattas, sarees, and dresses. These garments are crafted from high-quality fabrics like cotton, mulmul, muslin, and georgette, showcasing the elegance of Chikankari embroidery .​

hoc website

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Problem Statement

2. The Challenge (Problem Statement)

While House of Chikankari had a strong brand, they struggled with organic visibility. Their SEO challenges included:

✔️ Low organic traffic despite a growing product range.
✔️ Weak keyword rankings for high-intent search terms.
✔️ Limited content depth and structure.
✔️ Technical SEO issues impacting crawlability & performance

Goal: Increase discoverability, rankings, and conversions organically.

3. Our SEO Strategy & Approach

Keyword Research & Content Mapping

  • Identified high-volume, high-intent keywords across 
  • home décor
  • introduced a complete set of gifting keywords including personal and occasion gifting
  • Focused on problem solving keywords through content.

On-Page Optimization & Technical SEO Fixes

  • Enhanced meta titles & descriptions with compelling CTAs
  • Implemented structured data (schema markup) for better search appearance
  • Improved internal linking strategy for better discoverability

Reduced page load speed and optimized images

Content-Led SEO

  • Launched a blog strategy aligned with customer search behavior.
  • Created SEO-rich Information Architecture (IA) for gifting.
  • Added FAQs & informational content for voice search & zero-click queries.
  • Added high-performing informational content to the AI overview section.

Backlink & Authority Building

  • Earned high-quality backlinks from kids information centric websites.
  • Optimized Google Merchant Feed & Image SEO for increased product visibility

4. The Results – SEO Impact & Performance Metrics

Traffic Growth: 110% increase in organic visits
Ranking Keywords: Improved ranking for 500+ high-intent keywords
Conversion Boost: 15% rise in organic revenue
Added 3202 keywords to the Feature Snippet.
Added 3853 keywords to the AI overview.

SEO Impact & Performance Metrics

5. Key Takeaways & Lessons Learned

✅ The power of content clusters in ranking for high-intent searches
✅ Importance of seasonal SEO strategies (e.g., festive gifting pages)
✅ How structured product data & internal linking boosted conversions