Key Metrics Snapshot (Visual – Infographic or Stats Box)

1,855% increase in organic users 
From 1 keyword in the top 100 to 2107 total ranking keywords
528 % increase in organic transactions

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digi acai helped good monk

1. About Good Monk

Industry: Health and Nutrition
Target Market: India
Website: goodmonk.in

Good Monk is an Indian nutrition brand focused on making everyday food healthier for families. Founded by Amarpreet Singh, a food-tech innovator, and Sahiba Singh, a mother and entrepreneur, the brand was launched to address common nutrient gaps in Indian diets through clean, science-backed solutions.

Good Monk offers easy-to-use nutrition mixes that blend seamlessly into daily meals. Their products are formulated by food scientists and approved by doctors, with essential nutrients that support digestion, immunity, brain development, and overall growth.

The product range includes nutrition mixes, fiber supplements, fruit drink mix and milk mixes for kids. Good Monk uses clean, safe ingredients with no added sugar, preservatives, or artificial flavours. Every product is designed to suit Indian tastes and routines, enabling smarter choices and better nutrition without changing what families eat.

goodmonk

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Problem Statement

2. The Challenge(Problem Statement)

Good Monk approached Digi Acai with a strong brand vision but limited online visibility. They were struggling with:

  • Low organic traffic and over-dependence on branded queries
  • No keyword ranking for high-intent searches
  • Thin and unstructured website content 
  • No defined content strategy or topical authority
  • Technical SEO gaps

Objective: Build organic discoverability, scale non-branded traffic and drive conversions from search.

3. Our SEO Strategy And Approach

Keyword research and content mapping

  • Identify high volume, high intent keywords across health supplements and nutrition supplements
  • Created content clusters focused on digestion, brain development, healthy ageing and daily nutrition
  • Aligned product and collection pages with revenue driving and long-tail queries

 On-Page Optimisation & Technical Fixes

  • Fixed broken pages, improved Core Web Vitals (mobile speed improved from 26 to 70+)
  • Added missing meta tags, H1s, schema markup, and internal linking
  • Updated product titles and descriptions with semantic keywords and benefits-led copy
  • Implemented structured data (schema markup) for better search appearance
  • Fixed thin content and improved crawlability

Backlink & Authority Building

  • Acquired backlinks from parenting, nutrition, and health blogs
  • Enhanced Google Merchant feed for better visibility in product search
  • Built link equity around informational + commercial pages

Content-Led SEO Strategy

  • Built a pillar-cluster blog strategy around health and nutrition needs
  • Added FAQs, voice-search optimised snippets, and seasonal content (school, immunity, summer nutrition)
  • Created SEO power pages focused on traffic + conversion
  • Created SEO-rich Information Architecture (IA) for gifting with nutrition-centric keyword coverage

4. The Results – SEO Impact & Performance Metrics

Traffic Growth: 1,855% increase in organic users 

Ranking Keywords:Improved from 1 keyword in top 100 to 2107 total ranking keywords

Conversion Boost: 615% increase in organic revenue

Added 450+ keywords to the featured snippet

Added 1300+ keywords to AI overview

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5. Key Takeaways & Lessons Learned

  • Improving page speed and resolving on-page errors accelerated crawlability and ranking.
  • Matching content with user search intent played a key role in revenue growth.
  • A structured SEO strategy helped Good Monk outrank bigger D2C brands in the Top 3 positions.
  • Consistent, EEAT-aligned content helped secure keyword positions in Google’s AI Overviews.
  • Increase in AI overview keywords and structural data has also led to significant LLM visibility and traffic generation via AI platforms, thus future-proofing SEO efforts.