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Financial Services Client/Vendor

Client’s Expectation:

This client offers financial planning & investment consultancy services for various stocks. They offer thorough financial research on stocks of different companies & sectors.
The client’s primary objectives were to increase traffic to the site for their generic & product-specific keywords, increase lead generation considerably, and raise awareness of their financial services online.
The aim was to cater organic traffic to the website to increase the sale of their financial products & other services. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.
The aim was to cater organic traffic to the website to increase the sale of their loungewear & innerwear. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.

How Did We help?

  1. Thorough Keyword research was conducted monthly for their mega menu pages & other product pages.
  2. The aim was to include these high search-volume keywords on their website, ultimately gathering free traffic.
Keywords
Ranking (Aug 31)
Ranking (Nov 30)
Ready-Made Portfolios
20
Top 3
Equity Research Tool
45
Top 3
Kotak Fundamental Analysis
62
Top 10
Indiabulls Stock Fundamental Analysis
45
Top 3
Dabur India Fundamental Analysis
62
Top 5
IndusInd Bank Stock Fundamental Analysis
22
Top 3
ITI Fundamental Analysis
32
Top 10
Relaxo Stock Fundamental Analysis
27
Top 3
Gillette Fundamental Analysis
21
Top 5
Bandhan Bank Stock Fundamental Analysis
21
Top 10
*Table showing an increase in Keyword Ranking
  • Informative & Relevant content was created on the site, like product description, footers, above the fold text, etc.
  • The content, as mentioned above, was optimised using the high-search volume & relevant keywords.
  • Footers on major collection pages with high impressions were optimised through the use of high search volume keywords. This process induced higher ranking of collection and product pages that were optimised. 
  • Also, interlinking was added, which further increased the click rate, thus, increasing the engagement. 
  • The anchor texts were added on high search volume and relevant keywords to increase traffic and transactions.
  • Meta Title & Meta Description were created for various mega menu & product pages.
  • These were incorporated with high search volume keywords which ultimately gathered enormous organic traffic.
  • Relevant checkmarks were added to make the meta tags more attractive. This, in turn, helped increase the number of impressions and the click-through rate. The brand name was also included in the meta tags for an increase in brand visibility.
  • Apart from various on-page activities, we also created a vast pool of off-page activities for the website. 
  • Various Backlinks like contextual links (Web 2.0, Article Submissions, PDF Submissions), non-contextual links (Image Submissions, classifieds, social bookmarks), business listing, were created on websites with high Domain Authority (DA)
  • Guest blogs were done on high DA and traffic websites that catered to the niche.
  • These ultimately gathered enormous traffic on various targeted web pages of the client.
  • With our tailored-made strategies for the client, we were able to see a significant improvement in the figures.
  • Increase in Domain Authority of the website
Basis
November 30
August 31
Difference
Details
Domain Authority (DA)
17
16
+1
Increase in DA score indicates an increase in the website presence on the internet.
Basis
September To November
June To August
Difference
Reason
Total Clicks
38,300
17,400
+20,900
The content optimised in terms of footers, product description & article description for various pages, has lead to an increase in the number of clicks.
Total Impression
5,40,000
1,26,000
+4,14,000
This implies that the content is more frequently surfaced into users' feeds
*Google Search Console Figures ( June – Aug)
*Google Search Console Figures (Sep – Nov)
KEYWORD6
RANKING AS ON NOVEMBER 30th
RANKING AS ON AUGUST 31
Kotak Mahindra Bank Stock fundamental analysis
Top 3
28
IndusInd Bank stock fundamental analysis
Top 3
22
Kotak Mahindra Bank company analysis
Top 3
12
Titan fundamental analysis
Top 10
16
Colgate-Palmolive Stock Fundamental analysis
Top 3
10
fundamental analysis of Indiabulls housing finance
Top 5
10
Dabur India Stock Fundamental analysis
Top 5
39
company analysis of Kotak
Top 5
18
*Table showing Top 10 Keywords with improved rankings
Month
Users
Sessions
Transactions
% Increase In Users
% Increase In Sessions
% Increase In Transactions
July
5,974
10,803
0
NA
NA
NA
August
7,168
13,270
0
19.99%
22.84%
0
September
10,513
19,879
3
46.67%
49.80%
Infinity
October
10,484
21,065
154
-0.28%
5.97%
5033.33%
November
10,798
21,923
252
3.00%
4.07%
63.64%
*Table showing improvement in Users, Sessions & Transactions
*Google Search Console Figures (Sep – Nov)
*Google Analytics Figures ( Sep – Nov)
Future Projections
Based on the past data and continued optimization of the website, here are the conservative future estimates that can be expected.
Month
Users
Value Increase in Users
% Increase in Users
Sessions
Value Increase in Sessions
% Increase in Sessions
Transactions
Value Increase in Transactions
% Increase in Transactions
June
2,872
-618
-17.71%
5,175
-1,744
-25.21%
0
0
0
July
5,974
3,102
108.01%
10,803
5,628
108.75%
0
0
0
August
7,168
1,194
19.99%
13,270
2,467
22.84%
0
0
NA
September
10,513
3,345
46.67%
19,879
6,609
49.80%
3
3
Infinity
October
10,484
-29
-0.28%
21,065
1,186
5.97%
154
154
5033.33%
November
10,798
314
3.00%
21,923
858
4.07%
252
98
63.64%
December
11,415
617
5.72%
23,189
1,266
5.78%
376
124
49.21%
January
12,068
653
5.72%
24,529
1,340
5.78%
526
150
39.89%
February
12,758
690
5.72%
25,946
1,417
5.78%
702
176
33.46%
March
13,487
729
5.72%
27,445
1,499
5.78%
904
202
28.77%
April
14,258
771
5.72%
29,031
1,585
5.78%
1,132
228
25.22%
The future data is projected based on past trends & the quality work that we promise to deliver in the future.