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E-Commerce Client/Vendor

Client’s Expectation:

This e-commerce client offers various products for men’s innerwear & loungewear. The client’s mission is to change the innerwear and loungewear culture in India. The client’s primary objectives were to increase traffic to the site for their generic & product-specific keywords, increase lead generation considerably, and raise awareness of their products online.

The aim was to cater organic traffic to the website to increase the sale of their loungewear & innerwear. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.

How Did We help?

  1. Thorough Keyword research was conducted monthly for their mega menu pages & other product pages.
  2. The aim was to include these high search-volume keywords on their website, ultimately gathering free traffic.
Keywords
Ranking (Aug 31)
Ranking (Nov 30)
Modal vest
Not in Top 100
Top 3
men's micro briefs
Not in Top 100
Top 3
brief underwear
Not in Top 100
Top 10
men trunk
Not in Top 100
Top 15
pyjama men
Not in Top 100
Top 15
men's trunk
Not in Top 100
Top 10
Trunks for men
Not in Top 100
Top 10
men’s inner
Not in Top 100
Top 15
underwear for men online
36
Top 15
pyjama
Not in Top 100
Top 15

*Table showing an increase in Keyword Ranking

  • Informative & Relevant content was created on the site, like product description, footers, above the fold text, etc.
  • The content, as mentioned above, was optimised using the high-search volume & relevant keywords.
  • Footers on major collection pages with high impressions were optimised through the use of high search volume keywords. This process induced higher ranking of collection and product pages that were optimised. 
  • Also, interlinking was added, which further increased the click rate, thus, increasing the engagement. 
  • The anchor texts were added on high search volume and relevant keywords to increase traffic and transactions.
  • Meta Title & Meta Description were created for various mega menu & product pages. 
  • These were incorporated with high search volume keywords which ultimately gathered enormous organic traffic.
  • Relevant checkmarks were added to make the meta tags more attractive. This, in turn, helped increase the number of impressions and the click-through rate. The brand name was also included in the meta tags for an increase in brand visibility.
  • The on-page H1Tags were optimised using relevant & brand-centric keywords to increase the traffic & for a better outlook of the website.
  • Apart from various on-page activities, we also created a vast pool of off-page activities for the website. 
  • Various Backlinks like contextual links (Web 2.0, Article Submissions, PDF Submissions), non-contextual links (Image Submissions, classifieds, social bookmarks), business listing, were created on websites with high Domain Authority (DA)
  • Guest blogs were done on high DA and traffic websites that catered to the niche.
  • These ultimately gathered enormous traffic on various targeted web pages of the client.
  • With our tailored-made strategies for the client, we were able to see a significant improvement in the figures.
  • Increase in Domain Authority of the website
KEYWORD
SEARCH VOLUME
August 31
Difference
Details
Domain Authority (DA)
19
18
+1
Increase in DA score indicates an increase in the website presence on the internet.

*  Improvement in keyword ranking

KEYWORD
SEARCH VOLUME
RANKING AS ON NOVEMBER 30th
RANKING AS ON AUGUST 31
boxers for men
26300
Top 15
25
cotton pyjamas for men
3100
Top 15
Not in Top 100
men's pyjama
13900
Top 10
Not in Top 100
trunks men
5600
Top 15
Not in Top 100
men's pyjamas cotton
3100
Top 15
Not in Top 100
pyjama for men
13900
Top 15
Not in Top 100
men's vests
13000
Top 15
Not in Top 100
men's boxers
26300
Top 15
Not in Top 100
innerwear for men
8000
Top 20
Not in Top 100
men's inner vest
1200
Top 20
73
*  Table showing Top 10 Keywords with improved rankings
  • Increase in Users, Sessions & Transactions and a well-managed Bounce Rate
Month
Users
Sessions
Transactions
June
10365
12078
46
July
10288
12951
57
August
11631
14129
42
September
17622
21892
92
October
20714
26918
184
November
29032
37941
308
* Table showing improvement in Users, Sessions & Transactions
* Google Analytics Figures ( June – Aug)

Google Analytics Figures ( Sep – Nov)

  • Increase in Number of Indexed Pages
Domain Metrics
August
November
Difference
Details
Number of Indexed Pages
493
580
+87
The indexed pages depict whether the search engines can crawl and index your pages properly or not. Thus, an increase in indexed pages may increase the possible number of keywords that can rank for the website.

Future Projections

Based on the past data and continued optimisation of the website, here are the conservative future estimates that can be expected.
Month Users Value Increase in Users % Increase in Users Sessions Value Increase in Sessions % Increase in Sessions Transactions Value Increase in Transactions % Increase in Transactions
June 10365 2279 28.18% 12078 2526 26.44% 46 44 0.00%
July 10288 -77 -0.74% 12951 873 7.23% 57 11 0.00%
August 11631 1343 13.05% 14129 1178 9.10% 42 -15 NA
September 17622 5991 51.51% 21892 7763 54.94% 92 50 Infinity
October 20714 3092 17.55% 26918 5026 22.96% 184 92 100.00%
November 29032 8318 40.16% 37941 11023 40.95% 308 124 67.39%
December 22857 -6175 -21.27% 27766 -10175 -26.82% 186 124 -39.61%
January 24000 1143 5.00% 29154 1388 5.00% 195 124 5.00%
February 25200 1200 5.00% 30612 1458 5.00% 205 124 5.00%
March 26460 1260 5.00% 32143 1531 5.00% 215 124 5.00%
April 27783 1323 5.00% 33750 1607 5.00% 226 124 5.00%