E-Commerce Client/Vendor
Clientâs Expectation:
This e-commerce client offers various products for menâs innerwear & loungewear. The clientâs mission is to change the innerwear and loungewear culture in India. The clientâs primary objectives were to increase traffic to the site for their generic & product-specific keywords, increase lead generation considerably, and raise awareness of their products online.
The aim was to cater organic traffic to the website to increase the sale of their loungewear & innerwear. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.
How Did We help?
- Detailed Keyword Research
- Thorough Keyword research was conducted monthly for their mega menu pages & other product pages.
- The aim was to include these high search-volume keywords on their website, ultimately gathering free traffic.
Keywords
|
Ranking (Aug 31)
|
Ranking (Nov 30)
|
---|---|---|
Modal vest
|
Not in Top 100
|
Top 3
|
men's micro briefs
|
Not in Top 100
|
Top 3
|
brief underwear
|
Not in Top 100
|
Top 10
|
men trunk
|
Not in Top 100
|
Top 15
|
pyjama men
|
Not in Top 100
|
Top 15
|
men's trunk
|
Not in Top 100
|
Top 10
|
Trunks for men
|
Not in Top 100
|
Top 10
|
menâs inner
|
Not in Top 100
|
Top 15
|
underwear for men online
|
36
|
Top 15
|
pyjama
|
Not in Top 100
|
Top 15
|
*Table showing an increase in Keyword Ranking
- On-Page Content Creation
- Informative & Relevant content was created on the site, like product description, footers, above the fold text, etc.
- On-Page Content Optimisation
- The content, as mentioned above, was optimised using the high-search volume & relevant keywords.
- Footers on major collection pages with high impressions were optimised through the use of high search volume keywords. This process induced higher ranking of collection and product pages that were optimised.Â
- Also, interlinking was added, which further increased the click rate, thus, increasing the engagement.Â
- The anchor texts were added on high search volume and relevant keywords to increase traffic and transactions.
- Meta Tags Creation
- Meta Title & Meta Description were created for various mega menu & product pages.Â
- These were incorporated with high search volume keywords which ultimately gathered enormous organic traffic.
- Relevant checkmarks were added to make the meta tags more attractive. This, in turn, helped increase the number of impressions and the click-through rate. The brand name was also included in the meta tags for an increase in brand visibility.
- H1 Tags Optimisation
- The on-page H1Tags were optimised using relevant & brand-centric keywords to increase the traffic & for a better outlook of the website.
- Off-Page Activity
- Apart from various on-page activities, we also created a vast pool of off-page activities for the website.Â
- Various Backlinks like contextual links (Web 2.0, Article Submissions, PDF Submissions), non-contextual links (Image Submissions, classifieds, social bookmarks), business listing, were created on websites with high Domain Authority (DA)
- Guest blogs were done on high DA and traffic websites that catered to the niche.
- These ultimately gathered enormous traffic on various targeted web pages of the client.
- THE RESULTS
- With our tailored-made strategies for the client, we were able to see a significant improvement in the figures.
- Increase in Domain Authority of the website
KEYWORD
|
SEARCH VOLUME
|
August 31
|
Difference
|
Details
|
---|---|---|---|---|
Domain Authority (DA)
|
19
|
18
|
+1
|
Increase in DA score indicates an increase in the website presence on the internet.
|
*Â Improvement in keyword ranking
KEYWORD
|
SEARCH VOLUME
|
RANKING AS ON NOVEMBER 30th
|
RANKING AS ON AUGUST 31
|
---|---|---|---|
boxers for men
|
26300
|
Top 15
|
25
|
cotton pyjamas for men
|
3100
|
Top 15
|
Not in Top 100
|
men's pyjama
|
13900
|
Top 10
|
Not in Top 100
|
trunks men
|
5600
|
Top 15
|
Not in Top 100
|
men's pyjamas cotton
|
3100
|
Top 15
|
Not in Top 100
|
pyjama for men
|
13900
|
Top 15
|
Not in Top 100
|
men's vests
|
13000
|
Top 15
|
Not in Top 100
|
men's boxers
|
26300
|
Top 15
|
Not in Top 100
|
innerwear for men
|
8000
|
Top 20
|
Not in Top 100
|
men's inner vest
|
1200
|
Top 20
|
73
|
- Increase in Number of Indexed Pages
Domain Metrics
|
August
|
November
|
Difference
|
Details
|
---|---|---|---|---|
Number of Indexed Pages
|
493
|
580
|
+87
|
The indexed pages depict whether the search engines can crawl and index your pages properly or not. Thus, an increase in indexed pages may increase the possible number of keywords that can rank for the website.
|