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We are Reuss we are full-service Internet marketing and SEO company.

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Auto Client/Vendor

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Client’s Expectation:

This client offers financial planning & investment consultancy services for various stocks. They offer thorough financial research on stocks of different companies & sectors.
The client’s primary objectives were to increase traffic to the site for their generic & product-specific keywords, increase lead generation considerably, and raise awareness of their financial services online.
The aim was to cater organic traffic to the website to increase the sale of their financial products & other services. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.
The aim was to cater organic traffic to the website to increase the sale of their loungewear & innerwear. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.

How Did We help?

  • Detailed Keyword Research
  1. Thorough Keyword research was conducted monthly for their mega menu pages & other product pages.
  2. The aim was to include these high search-volume keywords on their website, ultimately gathering free traffic.
Keywords
Priority
Competition
Ranking (Sept 15)
Ranking (15 Dec)
Auto showroom
P1
High
23
Top 3
Pre-owned luxury cars
P1
High
11
Top 10
Used Luxury cars in Delhi
P1
High
17
Top 10
Used Stock Car
P2
Moderate
Not in Top 100
Top 5
Best car dealers in Delhi
P1
Moderate
16
Top 10
Luxury car dealers in Delhi
P1
Moderate
9
Top 5
Pre-owned coupe
P2
Moderate
Not in Top 100
Top 10
Pre-owned mini cooper
P2
Moderate
Not in Top 100
Top 10
Pre-owned station wagon cars
P2
Moderate
Not in Top 100
Top 10
*Table showing an increase in Keyword Ranking
  • On-Page Content Creation
  1. Informative & Relevant content was created on the site, like blogs, product description, footers etc.
  • On-Page Content Optimisation
  • The content, as mentioned above, was optimised using the high-search volume & relevant keywords.
  • Footers on major collection pages with high impressions were optimised through the use of high search volume keywords. This process induced higher ranking of collection and product pages that were optimised. 
  • Also, interlinking was added, which further increased the click rate, thus, increasing the engagement. 
  • The anchor texts were added on high search volume and relevant keywords to increase traffic and transactions.
  • Meta Tags Creation
  • Meta Title & Meta Description were created for various mega menu & product pages.
  • These were incorporated with high search volume keywords which ultimately gathered enormous organic traffic.
  • Relevant checkmarks were added to make the meta tags more attractive. This, in turn, helped increase the number of impressions and the click-through rate. The brand name was also included in the meta tags for an increase in brand visibility.
  • H1/H2 Tags Optimisation
  • The on-page H1 & H2 Tags were optimised using relevant & brand-centric keywords to increase the traffic & for a better outlook of the website.
  • Off-Page Activity
  • Apart from various on-page activities, we also created a vast pool of off-page activities for the website. 
  • Various Backlinks like contextual links (Web 2.0, Article Submissions, PDF Submissions), non-contextual links (Image Submissions, classifieds, social bookmarks), business listing, were created on websites with high Domain Authority (DA)
  • Guest blogs were done on high DA and traffic websites that catered to the niche.
  • These ultimately gathered enormous traffic on various targeted web pages of the client.
  • THE RESULTS
  • With our tailored-made strategies for the client, we were able to see a significant improvement in the figures.
  • Improvement in keyword ranking
  • Increase in Users & Sessions 

Google Search Console Figures ( Sep 16 – Dec 15)

  • Higher Keyword Position
KEYWORD
RANKING AS ON DECEMBER 15th
RANKING AS ON SEPTEMBER 15th
premium car showroom
Top 3
9
unregistered luxury cars
Top 3
24
buy pre-owned station wagon
Top 3
78
pre-owned luxury car dealership
Top 10
13
second-hand coupe cars in Delhi
Top 10
23
second-hand coupe cars
Top 10
Not in Top 100
second-hand luxury car EMI loan calculator
Top 10
39
pre-owned luxury cars for sale
Top 10
17
premium used cars in Delhi
Top 10
13
buy a pre-owned mini cooper
Top 10
Not in Top 100
  • Increase in Clicks & Impressions
*Table showing Top 10 Keywords with improved rankings
  • Increase in Indexed Pages Numbers
Domain Metrics
September 15
December 15
Difference
Details
Number of Indexed Pages
650
1040
+390
The indexed pages depict whether the search engines can crawl and index your pages properly or not. Thus, an increase in indexed pages may increase the possible number of keywords that can rank for the website.
  • The future data is projected based on past trends & the quality work that we promise to deliver in the future.