Auto Client/Vendor
Clientâs Expectation:
This client offers financial planning & investment consultancy services for various stocks. They offer thorough financial research on stocks of different companies & sectors.
The clientâs primary objectives were to increase traffic to the site for their generic & product-specific keywords, increase lead generation considerably, and raise awareness of their financial services online.
The aim was to cater organic traffic to the website to increase the sale of their financial products & other services. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.
The aim was to cater organic traffic to the website to increase the sale of their loungewear & innerwear. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.
The clientâs primary objectives were to increase traffic to the site for their generic & product-specific keywords, increase lead generation considerably, and raise awareness of their financial services online.
The aim was to cater organic traffic to the website to increase the sale of their financial products & other services. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.
The aim was to cater organic traffic to the website to increase the sale of their loungewear & innerwear. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.
How Did We help?
- Detailed Keyword Research
- Thorough Keyword research was conducted monthly for their mega menu pages & other product pages.
- The aim was to include these high search-volume keywords on their website, ultimately gathering free traffic.
|
Keywords
|
Priority
|
Competition
|
Ranking (Sept 15)
|
Ranking (15 Dec)
|
|---|---|---|---|---|
|
Auto showroom
|
P1
|
High
|
23
|
Top 3
|
|
Pre-owned luxury cars
|
P1
|
High
|
11
|
Top 10
|
|
Used Luxury cars in Delhi
|
P1
|
High
|
17
|
Top 10
|
|
Used Stock Car
|
P2
|
Moderate
|
Not in Top 100
|
Top 5
|
|
Best car dealers in Delhi
|
P1
|
Moderate
|
16
|
Top 10
|
|
Luxury car dealers in Delhi
|
P1
|
Moderate
|
9
|
Top 5
|
|
Pre-owned coupe
|
P2
|
Moderate
|
Not in Top 100
|
Top 10
|
|
Pre-owned mini cooper
|
P2
|
Moderate
|
Not in Top 100
|
Top 10
|
|
Pre-owned station wagon cars
|
P2
|
Moderate
|
Not in Top 100
|
Top 10
|
*Table showing an increase in Keyword Ranking
- On-Page Content Creation
- Informative & Relevant content was created on the site, like blogs, product description, footers etc.
- On-Page Content Optimisation
- The content, as mentioned above, was optimised using the high-search volume & relevant keywords.
- Footers on major collection pages with high impressions were optimised through the use of high search volume keywords. This process induced higher ranking of collection and product pages that were optimised.Â
- Also, interlinking was added, which further increased the click rate, thus, increasing the engagement.Â
- The anchor texts were added on high search volume and relevant keywords to increase traffic and transactions.
- Meta Tags Creation
- Meta Title & Meta Description were created for various mega menu & product pages.
- These were incorporated with high search volume keywords which ultimately gathered enormous organic traffic.
- Relevant checkmarks were added to make the meta tags more attractive. This, in turn, helped increase the number of impressions and the click-through rate. The brand name was also included in the meta tags for an increase in brand visibility.
- H1/H2 Tags Optimisation
- The on-page H1 & H2 Tags were optimised using relevant & brand-centric keywords to increase the traffic & for a better outlook of the website.
- Off-Page Activity
- Apart from various on-page activities, we also created a vast pool of off-page activities for the website.Â
- Various Backlinks like contextual links (Web 2.0, Article Submissions, PDF Submissions), non-contextual links (Image Submissions, classifieds, social bookmarks), business listing, were created on websites with high Domain Authority (DA)
- Guest blogs were done on high DA and traffic websites that catered to the niche.
- These ultimately gathered enormous traffic on various targeted web pages of the client.
- THE RESULTS
- With our tailored-made strategies for the client, we were able to see a significant improvement in the figures.
- Improvement in keyword ranking
- Increase in Users & SessionsÂ
|
Month
|
Users
|
Sessions
|
% Increase In Users
|
% Increase In Sessions
|
|---|---|---|---|---|
|
June 15 - July 15
|
13,080
|
22,687
|
NA
|
NA
|
|
July 16 - Aug 15
|
18,099
|
33,245
|
38.37%
|
46.54%
|
|
Aug 16 - Sep 15
|
15,503
|
29,887
|
-14.34%
|
-10.10%
|
|
Sep 16 - Oct 15
|
16,833
|
32,767
|
8.58%
|
9.64%
|
|
Oct 16 - Nov 15
|
20,481
|
40,775
|
21.67%
|
24.44%
|
*Table showing improvement in Users & Sessions
- Well Managed Bounce Rate
|
Month
|
Bounce Rate
|
|---|---|
|
June 15 - July 15
|
23.54%
|
|
July 16 - Aug 15
|
22.34%
|
|
Aug 16 - Sep 15
|
26.07%
|
|
Sep 16 - Oct 15
|
25.68%
|
|
Oct 16 - Nov 15
|
25.87%
|
|
Nov 16 - Dec 15
|
26.83%
|
*Table showing a Well-Managed Bounce Rate
*Google Analytics Figures ( June 15 – Sep 15)
*Google Analytics Figures ( Sep 15 – Dec 15)
- Increase in Clicks & Impressions
|
Basis
|
September 16 To December 15
|
June 15 To September 15
|
Difference
|
Reason
|
|---|---|---|---|---|
|
Total Clicks
|
79,100
|
67,300
|
+11,800
|
The content optimised in terms of footers, product description & blogs, has led to an increase in the number of clicks.
|
|
Total Impression
|
4,00,000
|
2,34,000
|
+1,66,000
|
This implies that the content is more frequently surfaced into userâs feeds
|
Google Search Console Figures ( June 15 – Sep 15)
Google Search Console Figures ( Sep 16 – Dec 15)
- Higher Keyword Position
|
KEYWORD
|
RANKING AS ON DECEMBER 15th
|
RANKING AS ON SEPTEMBER 15th
|
|---|---|---|
|
premium car showroom
|
Top 3
|
9
|
|
unregistered luxury cars
|
Top 3
|
24
|
|
buy pre-owned station wagon
|
Top 3
|
78
|
|
pre-owned luxury car dealership
|
Top 10
|
13
|
|
second-hand coupe cars in Delhi
|
Top 10
|
23
|
|
second-hand coupe cars
|
Top 10
|
Not in Top 100
|
|
second-hand luxury car EMI loan calculator
|
Top 10
|
39
|
|
pre-owned luxury cars for sale
|
Top 10
|
17
|
|
premium used cars in Delhi
|
Top 10
|
13
|
|
buy a pre-owned mini cooper
|
Top 10
|
Not in Top 100
|
- Increase in Clicks & Impressions
*Table showing Top 10 Keywords with improved rankings
- Increase in Indexed Pages Numbers
|
Domain Metrics
|
September 15
|
December 15
|
Difference
|
Details
|
|---|---|---|---|---|
|
Number of Indexed Pages
|
650
|
1040
|
+390
|
The indexed pages depict whether the search engines can crawl and index your pages properly or not. Thus, an increase in indexed pages may increase the possible number of keywords that can rank for the website.
|
Future Projections
Based on the past data and continued optimization of the website, here are the conservative future estimates that can be expected.
|
Month
|
Users
|
Value Increase in Users
|
% Increase in Users
|
Sessions
|
Value Increase in Sessions
|
% Increase in Sessions
|
|---|---|---|---|---|---|---|
|
June 15 - July 15
|
13,080
|
NA
|
NA
|
22,687
|
NA
|
NA
|
|
July 16 - Aug 15
|
18,099
|
5,019
|
38.37%
|
33,245
|
10,558
|
46.54%
|
|
Aug 16 - Sep 15
|
15,503
|
-2,596
|
-14.34%
|
29,887
|
-3,358
|
-10.10%
|
|
Sep 16 - Oct 15
|
16,833
|
1,330
|
8.58%
|
32,767
|
2,880
|
9.64%
|
|
Oct 16 - Nov 15
|
20,481
|
3,648
|
21.67%
|
40,775
|
8,008
|
24.44%
|
|
Nov 16 - Dec 15
|
19,642
|
-839
|
-4.10%
|
40,541
|
-234
|
-0.57%
|
|
Dec 16 - Jan 15
|
20,115
|
473
|
2.41%
|
37,993
|
-2,548
|
-6.28%
|
|
Jan 16 - Feb 15
|
21,121
|
1,006
|
5.00%
|
39,893
|
1,900
|
5.00%
|
|
Feb 16 - March 15
|
22,177
|
1,056
|
5.00%
|
41,887
|
1,995
|
5.00%
|
|
March 16 - April 15
|
23,286
|
1,109
|
5.00%
|
43,982
|
2,094
|
5.00%
|
- The future data is projected based on past trends & the quality work that we promise to deliver in the future.