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92 Bowery St., New York, NY 10013, USA

reuss.seo@mail.com

+1 (800) 123 456 789

Auto Client/Vendor

Client’s Expectation:

This client offers financial planning & investment consultancy services for various stocks. They offer thorough financial research on stocks of different companies & sectors.
The client’s primary objectives were to increase traffic to the site for their generic & product-specific keywords, increase lead generation considerably, and raise awareness of their financial services online.
The aim was to cater organic traffic to the website to increase the sale of their financial products & other services. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.
The aim was to cater organic traffic to the website to increase the sale of their loungewear & innerwear. In these unprecedented times, where everything is going online, they found it essential to have an effective online presence. With the pandemic, they found it challenging to spend heavily on paid ads. Thus, SEO had to come as a rescue that would offer them organic traffic along with sustainable business growth.

How Did We help?

  1. Thorough Keyword research was conducted monthly for their mega menu pages & other product pages.
  2. The aim was to include these high search-volume keywords on their website, ultimately gathering free traffic.
Keywords
Priority
Competition
Ranking (Sept 15)
Ranking (15 Dec)
Auto showroom
P1
High
23
Top 3
Pre-owned luxury cars
P1
High
11
Top 10
Used Luxury cars in Delhi
P1
High
17
Top 10
Used Stock Car
P2
Moderate
Not in Top 100
Top 5
Best car dealers in Delhi
P1
Moderate
16
Top 10
Luxury car dealers in Delhi
P1
Moderate
9
Top 5
Pre-owned coupe
P2
Moderate
Not in Top 100
Top 10
Pre-owned mini cooper
P2
Moderate
Not in Top 100
Top 10
Pre-owned station wagon cars
P2
Moderate
Not in Top 100
Top 10
*Table showing an increase in Keyword Ranking
  1. Informative & Relevant content was created on the site, like blogs, product description, footers etc.
  • The content, as mentioned above, was optimised using the high-search volume & relevant keywords.
  • Footers on major collection pages with high impressions were optimised through the use of high search volume keywords. This process induced higher ranking of collection and product pages that were optimised. 
  • Also, interlinking was added, which further increased the click rate, thus, increasing the engagement. 
  • The anchor texts were added on high search volume and relevant keywords to increase traffic and transactions.
  • Meta Title & Meta Description were created for various mega menu & product pages.
  • These were incorporated with high search volume keywords which ultimately gathered enormous organic traffic.
  • Relevant checkmarks were added to make the meta tags more attractive. This, in turn, helped increase the number of impressions and the click-through rate. The brand name was also included in the meta tags for an increase in brand visibility.
  • The on-page H1 & H2 Tags were optimised using relevant & brand-centric keywords to increase the traffic & for a better outlook of the website.
  • Apart from various on-page activities, we also created a vast pool of off-page activities for the website. 
  • Various Backlinks like contextual links (Web 2.0, Article Submissions, PDF Submissions), non-contextual links (Image Submissions, classifieds, social bookmarks), business listing, were created on websites with high Domain Authority (DA)
  • Guest blogs were done on high DA and traffic websites that catered to the niche.
  • These ultimately gathered enormous traffic on various targeted web pages of the client.
  • With our tailored-made strategies for the client, we were able to see a significant improvement in the figures.
  • Improvement in keyword ranking
  • Increase in Users & Sessions 
Month
Users
Sessions
% Increase In Users
% Increase In Sessions
June 15 - July 15
13,080
22,687
NA
NA
July 16 - Aug 15
18,099
33,245
38.37%
46.54%
Aug 16 - Sep 15
15,503
29,887
-14.34%
-10.10%
Sep 16 - Oct 15
16,833
32,767
8.58%
9.64%
Oct 16 - Nov 15
20,481
40,775
21.67%
24.44%
*Table showing improvement in Users & Sessions
  • Well Managed Bounce Rate
Month
Bounce Rate
June 15 - July 15
23.54%
July 16 - Aug 15
22.34%
Aug 16 - Sep 15
26.07%
Sep 16 - Oct 15
25.68%
Oct 16 - Nov 15
25.87%
Nov 16 - Dec 15
26.83%
*Table showing a Well-Managed Bounce Rate
*Google Analytics Figures ( June 15 – Sep 15)
*Google Analytics Figures ( Sep 15 – Dec 15)
  • Increase in Clicks & Impressions
Basis
September 16 To December 15
June 15 To September 15
Difference
Reason
Total Clicks
79,100
67,300
+11,800
The content optimised in terms of footers, product description & blogs, has led to an increase in the number of clicks.
Total Impression
4,00,000
2,34,000
+1,66,000
This implies that the content is more frequently surfaced into user’s feeds

Google Search Console Figures ( June 15 – Sep 15)

Google Search Console Figures ( Sep 16 – Dec 15)

  • Higher Keyword Position
KEYWORD
RANKING AS ON DECEMBER 15th
RANKING AS ON SEPTEMBER 15th
premium car showroom
Top 3
9
unregistered luxury cars
Top 3
24
buy pre-owned station wagon
Top 3
78
pre-owned luxury car dealership
Top 10
13
second-hand coupe cars in Delhi
Top 10
23
second-hand coupe cars
Top 10
Not in Top 100
second-hand luxury car EMI loan calculator
Top 10
39
pre-owned luxury cars for sale
Top 10
17
premium used cars in Delhi
Top 10
13
buy a pre-owned mini cooper
Top 10
Not in Top 100
  • Increase in Clicks & Impressions
*Table showing Top 10 Keywords with improved rankings
  • Increase in Indexed Pages Numbers
Domain Metrics
September 15
December 15
Difference
Details
Number of Indexed Pages
650
1040
+390
The indexed pages depict whether the search engines can crawl and index your pages properly or not. Thus, an increase in indexed pages may increase the possible number of keywords that can rank for the website.

Future Projections

Based on the past data and continued optimization of the website, here are the conservative future estimates that can be expected.

Month
Users
Value Increase in Users
% Increase in Users
Sessions
Value Increase in Sessions
% Increase in Sessions
June 15 - July 15
13,080
NA
NA
22,687
NA
NA
July 16 - Aug 15
18,099
5,019
38.37%
33,245
10,558
46.54%
Aug 16 - Sep 15
15,503
-2,596
-14.34%
29,887
-3,358
-10.10%
Sep 16 - Oct 15
16,833
1,330
8.58%
32,767
2,880
9.64%
Oct 16 - Nov 15
20,481
3,648
21.67%
40,775
8,008
24.44%
Nov 16 - Dec 15
19,642
-839
-4.10%
40,541
-234
-0.57%
Dec 16 - Jan 15
20,115
473
2.41%
37,993
-2,548
-6.28%
Jan 16 - Feb 15
21,121
1,006
5.00%
39,893
1,900
5.00%
Feb 16 - March 15
22,177
1,056
5.00%
41,887
1,995
5.00%
March 16 - April 15
23,286
1,109
5.00%
43,982
2,094
5.00%
  • The future data is projected based on past trends & the quality work that we promise to deliver in the future.