SEO Case Study: How Lotus Botanicals Grew Online

Key Metrics Snapshot (Visual – Infographic or Stats Box)

Top 10 keywords grew from 5 to 328
CTR improved from 2.92 % to 5.8 %
More than 50% increase in organic users.
23% increase in organic revenue

Schedule a Call

1. About Sweet Karam Coffee

Industry: Food & Beverage
Target Market: India
Website: Sweetkaramcoffee

Sweet Karam Coffee was founded in 2015 by Anand Bharadwaj and Nalini Parthiban, a husband-wife duo. The idea of the brand was to share their family’s authentic South Indian snack recipes with a wider audience.

Sweet Karam Coffee offers a carefully curated range of homemade snacks, sweets, beverages, pickles, papads, farm-fresh mangoes, masalas, ghee, and traditional gifting combos. All items are made without preservatives, aligning with the brand’s focus on clean-label, homemade food.

With 90% of products made by home chefs, the brand not only preserves recipes passed down through generations but also empowers local communities by supporting home-based businesses. Sweet Karam Coffee delivers nostalgia-packed treats, without palm oil and preservatives, across the country.

Need Help With Your SEO?

BOOK A STRATEGY CALL

2. The Challenge (Problem Statement)

Sweet Karam Coffee had a loyal base and strong brand recall, but their SEO health was largely brand-led. They needed help shifting from direct traffic to high-intent discovery queries.

Key Challenges:

70 %+ of clicks came from branded terms like “Sweet Karam Coffee”
Low visibility for product-focused generic terms like “Diwali sweets online,” “buy murukku,” “filter coffee powder online”
Product pages lacked metadata, structured content, and interlinking
No keyword-focused blog strategy beyond one-off recipe posts
No festive SEO framework for high-conversion periods

Objective: Grow non-branded keyword visibility, increase discovery traffic, and drive higher revenue via SEO.

3. Our SEO Strategy & Approach

Keyword Research & Mapping

Identified high-intent keywords across traditional south indian food like mysore pak, kai murukku and other organic products like wood pressed oil and desi ghee
Focused on category keywords, gift-related searches, and regional searches like “sweets online Chennai”, “South Indian snacks Bangalore”
Prioritised transactional queries and content with high commercial potential

On-Page Optimisation & Technical Fixes

Optimised product/collection pages with better meta tags, structured data, alt tags, internal links, and H1s
Fixed crawl errors and improved Core Web Vitals for a faster mobile experience
Implemented schema markup for product pages, FAQs, articles, and gift boxes

Backlink & Authority Building

Acquired backlinks from food blogs
Enhanced Google Merchant feed for better visibility in product search
Built link equity around informational + commercial pages

Content-Led SEO Strategy

Created power pages for Diwali, Pongal, and Gifting, optimised for festive + generic discovery
Clustered content around “traditional food,” “homemade benefits,” and “regional gifting”
Added FAQs, voice-search optimised snippets, and seasonal content (summer, back to school, Diwali, Pongal)
Created SEO-rich Information Architecture (IA) for gifting with traditional food-centric keyword coverage

4. The Results – SEO Impact & Performance Metrics

Traffic Growth: More than 50% increase in organic users.

Ranking Keywords: More than doubled top 100 ranking keywords (3347 to 6831)

Conversion Boost: 23% increase in organic revenue

5. Key Takeaways & Lessons Learned

Generic & regional keyword strategy significantly reduced branded dependency
Product discoverability increased through better-structured pages and internal links
Seasonal SEO pages (Diwali, Pongal) drove both traffic and revenue
Blog posts built around traditional food habits & how-to terms attracted quality organic users
SEO success was deeply aligned with the brand’s cultural voice. No aggressive keyword stuffing, no religiously sensitive terms