Key Metrics Snapshot (Visual – Infographic or Stats Box)

  • 3854% increase in organic traffic within three years.
  • Increase in Top 10 keywords from 5 to 992 within three years.
  • UPTO 100% rise in organic sales.

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case study

1. About Lotus Botanicals

Industry: Beauty Brand
Target Market: India
Website: lotusbotanicals.com

Lotus Botanicals is an Indian personal care brand that emphasizes the use of natural, plant-based ingredients in its products. The brand is committed to creating formulations that are free from harmful chemicals such as parabens, sulfates, and artificial fragrances, aligning with a philosophy of clean and sustainable beauty.

Their product range includes skincare and haircare items like face serums, shampoos, conditioners, and sunscreens, often featuring ingredients such as red onion, vitamin C, and ginger root. Lotus Botanicals aims to combine traditional botanical wisdom with modern scientific research to offer effective and eco-friendly personal care solutions.

lotusbotanicals

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Problem Statement

2. The Challenge (Problem Statement)

Lotus Botanicals had a strong brand presence but struggled with organic visibility. Their SEO challenges included:

✔️ Limited organic traffic despite an expanding product lineup
✔️ Poor keyword rankings, especially for high-intent queries
✔️ Shallow content lacking structure and depth
✔️ Technical SEO issues affecting site crawlability and performance

Objective: Boost organic discoverability, improve search rankings, and drive more conversions.

3. Our SEO Strategy & Approach

Keyword Research & Content Mapping

  • Identified high-volume, high-intent keywords across 
    • Beauty Products / Hair Care
    • Expand category 
  • Focused on problem-solving keywords through content. 

On-Page Optimization & Technical SEO Fixes

  • Enhanced meta titles & descriptions with compelling CTAs.
  • Implemented structured data (schema markup) for better search appearance.
  • Improved internal linking strategy for better discoverability.

Reduced page load speed and optimized images.

Content-Led SEO

  • Launched a blog strategy aligned with customer search behavior.
  • Created SEO-rich Information Architecture (IA) for gifting.
  • Added FAQs & informational content for voice search & zero-click queries.
  • Added high-performing informational content to the AI overview section.

Backlink & Authority Building

  • Earned high-quality backlinks from kids information centric websites.
  • Optimized Google Merchant Feed & Image SEO for increased product visibility

4. The Results – SEO Impact & Performance Metrics

Traffic Growth: 3500% increase in organic visits
Ranking Keywords: Improved ranking for 500+ high-intent keywords
Conversion Boost: 100% rise in organic revenue
Added 700+ keywords to the Feature Snippet.
Added 900+ keywords to the AI overview.

lotusbotanicals case study

5. Key Takeaways & Lessons Learned

✅ The power of content clusters in ranking for high-intent searches
✅ Importance of seasonal SEO strategies (e.g., festive gifting pages)
✅ How structured product data & internal linking boosted conversions

Top Ranking Keywords for Lotus Botanicals

In the past year, we successfully achieved top 5 rankings for primary keywords across most of the key collection pages.