Case StudyLuxury Car Store Case study
Introduction:
This case study focuses on the SEO success story of Automotive Dealership, a premium used luxury car dealership in India. This case study will demonstrate how Digi Acai, an SEO agency, improved the search engine rankings and online visibility of the online car store, leading to a significant increase in website traffic, leads and conversions.
Client and Its Business:
Automotive Dealership is a well-established dealership in Delhi that offers a range of premium used luxury cars to customers in India. The company has a strong reputation in the market and has been in business for more than 7 years. Despite its excellent reputation, Automotive Dealership was facing a significant challenge in increasing its online visibility on Google and generating more traffic to its website.
SEO challenges faced by the Client:
Automotive Dealership faced a significant challenge in generating online traffic and leads due to intense competition in the used car dealership market. Competitors were using various SEO strategies to increase their online presence, and Automotive Dealership needed to find a way to stay competitive in this crowded marketplace.
SEO Strategies:
The following are some of the SEO strategies implemented by Digi Acai for Automotive Dealership:
Keyword research and optimization:
Digi Acai identified the most relevant and high-volume keywords for Automotive Dealership’s website and optimized the website’s content accordingly.
Technical SEO:
The agency improved the website’s technical elements, such as page speed, site structure, and mobile responsiveness, to enhance the website’s user experience.
Link building:
Digi Acai implemented a link-building strategy to increase the number of high-quality backlinks to Automotive Dealership’s website.
On-page optimization:
Digi Acai optimized the website’s on-page elements, including title tags, meta descriptions, and header tags, to improve the website’s relevancy and user experience.
Techniques:
The following techniques were used by Digi Acai for Automotive Dealership:
Keyword research and optimization:
Digi Acai identified the most relevant and high-volume keywords for Automotive Dealership’s website and optimized the website’s content accordingly.
Technical SEO:
The agency improved the website’s technical elements, such as page speed, site structure, and mobile responsiveness, to enhance the website’s user experience.
The above graph implies that the traffic is growing and moving on upwards trends.
Top Ranking Keywords
Keyword | Current Ranking |
| Second hand luxury cars | 4 |
| Used luxury car | 1 |
| Luxury car dealers | 2 |
| Luxury car showroom | 1 |
Here is the SEMRush snapshot of the traffic growth since we started working on the website SEO.
SEO Traffic Growth for a used luxury car store in Delhi
Conclusion:
Digi Acai’s SEO strategies and techniques had a significant impact on Automotive Dealership’s website’s search engine rankings, website traffic, leads, and conversions. The SEO efforts, including keyword research and optimization, technical SEO, on-page optimization, link building, content creation and optimization, and local SEO, all contributed to the success of the project.
The improvements in the website’s search engine rankings, traffic, leads, and conversions demonstrate the effectiveness of Digi Acai’s SEO strategies and the importance of a comprehensive SEO approach in a highly competitive industry. Automotive Dealership was able to gain an edge over its competitors and establish a strong online presence with Digi Acai’s SEO services.
