68 Interesting SEO Facts, Statistics

68 Interesting SEO Facts, Statistics

SEO services can be characterised as a series of practices undertaken by a brand to enhance its online visibility.  The current business environment warrants the use of SEO not just as a necessity but rather as a priority (1

We have put together a list of fascinating SEO facts to give you a proper lowdown on SEO services. 

SEO quotes for small businesses

  1. No matter what your TG (target group) is, the content will always be an imperative part of SEO. 
  2. Good SEO will mean that you are focused on providing a better user experience to your customers. 
  3. A D2C SEO agency is to be credited for a business that enjoys a good online ranking and is directed to by organic search results. 
  4. Content writing, CTR, Backlinks and SSL constitute technical SEO facts but an impactful strategy is needed to enhance the efficacy of SEO services. 
  5. Almost 97 per cent of users research a company online before getting associated with them. (2
  6. The loading time of a website has a significant bearing on the percentage of people who stay on a website.

    Myth Busting facts about SEO

  1. One of the best facts about SEO that denotes its importance is that Google takes into consideration 200 factors before delivering a result for any query. 
  2. Almost 53% of total web traffic that is directed towards a site, comes from organic search results. (3
  3. One of the most eye-opening SEO statistics is that almost 54 per cent of the search traffic is directed towards the first three websites that are displayed. (4
  4. A company’s blogs are a great asset for augmenting its online presence. 
  5. In the year 2022, Google accounted for nearly 8.5 billion searches in a single day. (5)  
  6. Most renowned marketers agree that the return on investment from organic search results is much higher as compared to any other portal. 
  7. By taking professional SEO services, a company can reduce its customer acquisition cost by almost 87 per cent. 
  8. SEO is believed to be a more successful way of marketing as compared to pay-per-click (PPC).
  9. The top-rated google articles have an average word length of 1447 words. (6
  10. A brand has to put in efforts to stay relevant online in order to rank better consistently. 
  11. SEO can play a crucial role in helping an organisation actualise its marketing aspirations. 
  12. If you are looking for eye-opening SEO statistics, the top search result on Google has 3.8 times more backlinks in comparison to what ranks at number two and three. (7
  13. If a brand updates its existing blogs by adding more relevant content and images, the click-through rate can significantly increase. (8
  14. The headline or the title tag of an online blog/article is the most important thing from an SEO perspective.

    SEO Facts for Local Business 

  15. Nearly 30 per cent of the searches made on Google pivot around the location. (9
  16. As per Google statistics, 76 per cent of people end up visiting a business in one day of searching about them online. (10
  17. Users tend to buy from those sites that tend to localise their content for them. 
  18. Almost 60 per cent of people use the information pertaining to a local business/brand contained in the ads. 
  19. Most searchers use an online map listing to find the location of a business. (11)

    Technical SEO Facts 

  20. While writing content from an SEO perspective, you need to ensure that you produce engaging content that can appeal to the audience. After all, you are writing for people and not for bots. 
  21. A significant chunk of e-commerce orders finds their genesis from an organic internet search. 
  22. Almost 60 per cent of all Google searches are done from a mobile phone. (12
  23. The top-ranking positions on Google searches have more Facebook and social media activity attributed to them. 
  24. Almost 60 per cent of users will stop pursuing a brand or a business if they cannot find anything about it online. (13
  25. Google adheres to search quality evaluator guidelines to keep the quality of its search results in check. 
  26. If a video is added to the home page of a company’s website, its chance for ranking better gets doubled. 
  27. Google uses travel time as an important metric for Google ranking. 
  28. The time investment that a person might be willing to make for visiting a respective business is also a ranking indicator. 
  29. Popularity is an important metric for ranking events by Google. 
  30. When it comes to web traffic, it is driven by significantly more of SEO than organic social media campaigns. 
  31. If your title tag is too long, there is a high probability that Google will rewrite it. 
  32. Nearly 15 per cent of all Google searches have never been searched before that. (14
  33. Nearly 68 per cent of top-ranking videos are in HD quality. 
  34. The average length of top-ranking videos on Google is 14 minutes and fifty seconds. (15
  35. People tend to search more through their mobile phones than desktops. 
  36. Effective SEO can be achieved by a perfect synergy of on-page and off-page teams. 
  37. While using images as a part of your SEO, make sure that you format and compress them to an acceptable size. The alt tag of the images should also be optimised to keyword-infused text. 
  38. Nearly 92 per cent of customers look for online reviews before selecting a product or service. (16
  39. When a person goes online to search for something, he uses three words on average. 
  40. Almost 8 per cent of search queries on Google are phrased as questions. (17)  
  41. A person who works on the internet will use Google nearly four times a day. 
  42. In terms of voice search, pages that have a credible link authority tend to rank higher. 
  43. If a post has a video embedded in it, there is a greater probability for it to rank higher and earn more backlinks. 
  44. By using a proper SEO strategy, the blog visit to a particular business can be increased by 429 per cent. 
  45. An important thing to remember in SEO is that the quality of content matters much more than quantity. 
  46. If a website has an SSL certificate, it gets more credibility and therefore a better chance of ranking higher. 
  47. Another important fact while putting together one’s SEO strategy is that searchers tend to skip paid ads. 
  48. A good SEO agency will always stay on top of consumer search trends and algorithmic updates. 
  49. Since most of the web traffic gets generated by mobile users, mobile optimisation is one of the most used SEO tactics. 
  50. It is advisable to always use a keyword in the title tag. 
  51. Long form content can generate ten times more backlinks. 
  52. The lead conversion rate for the web traffic directed from SEO is nearly 15 per cent. 
  53. Optimising a web page properly for search engines enhances its visibility. 
  54. Keywords can have different rankings on mobiles and desktops respectively. 
  55. It is not just the title tag but the keywords have to be strategically placed in the headline, URL, body text and other elements of your respective content.
  56. High-quality backlinks will make your content more credible. 
  57. URLs that have a character range of 40 to 100 characters rank better on google. The average URL length for the top 10 results is nearly 66 characters. (18
  58. Domain authority can be considered one of the important ranking metrics. 
  59. Rich snippets can help you get more website traction. Rich snippets refer to the data that had a high click-through rate by virtue of valuable information. 
  60. Organisations should focus on creating an intuitive website that is easy to use. This will enhance its chances to rank higher. 
  61. On-page optimization has a significant bearing on your website’s ranking. 
  62. It is predicted that search engines and social media will merge in the near future and therefore the need for SEO will become even more profound. 

These eye-opening SEO statistics and myth-busting SEO facts shed light on the decisive role of SEO services in enabling a brand or an organisation to achieve its desired goals more efficiently. Furthermore, the need for SEO is going to grow exponentially in the coming future as businesses are going to need to have a relevant online presence for a steady growth rate. (19