Skincare and makeup are a major part of every Indian woman’s life. The Indian cosmetic industry has seen exponential growth over the years, with many home-grown Indian cosmetic brands bringing innovation and variety to consumers. Today the cosmetic industry is not limited to women. Today skincare brands have brought rapid development in product lines for men as well. Our made-in-India cosmetic brands with their focus on trending makeup, clean beauty skincare, inclusiveness of Indian skin and affordability are making waves among legacy names.
Indian Cosmetic Industry
The Indian Cosmetic Industry is the 8th largest in the world with a total estimated value of USD 8 Bn. The industry is growing at a rate of 10% each year. While the Indian cosmetic industry is booming and many new brands are joining the league, the question remains – how are they getting successful in spite of International players in the market?
Indian skincare brands today are offering products like never before. You don’t have to stick to fair-medium-dark shades of foundation because today our home-grown Indian makeup brands understand the need of Indian women and the variety of skin tones that they celebrate. Today Indian skincare brands have understood consumers are looking for toxin-free, natural clean beauty skincare products over anything with harsh chemicals. While some brands are going back to the secrets of Ayurveda, some are blending nature and science together. Let us take a look at some new-age cosmetics brands in India that are making a difference.
Top 17 Indian Cosmetic Brands
Just Herbs is an Indian clean beauty brand that creates skincare and makeup products with pure herbs and plant extracts. They use result-driven natural Ayurvedic formulas to make their products. It is one of the few skincare brands that confidently provides a full-ingredient list making it one of the fastest-growing Indian skincare brands.
Founded by Kaushik Mukherjee and Vineeta Singh in 2012, today Sugar Cosmetics has become one of the top beauty brands in India. From trending makeup products like gel eyeliners and colour correctors to innovative products like powder lipsticks and cooling sticks they have it all under their repertoire. The brand is popular, especially with the youth for its top-notch quality cruelty-free products and unique packaging.
Biotique is one of the popular Indian skincare brands that bring together the 5000-year-old science of Ayurveda and advanced 21st-century biotechnology. They offer fully organic and preservative-free products in eco-friendly packaging.
MamaEarth is India’s first toxin-free brand and the first company in Asia to be certified by Made Safe. Founded by Varun and Ghazal Alagh in 2016 this D2C personal care brand today is one of the top Indian skincare brands serving 19,000 pin codes and more than 500 cities in India across the country.
This made-in-India brand gave the country its first coffee-infused beauty and personal care product range. mCaffeine has already achieved cult status today for the premium millennial audience with a curated assortment of 55 caffeine-infused products like soap, body wash, scrubs, shampoo etc.
Plum is another unique home-grown top skincare brand that has successfully carved its niche with an all-organic, vegan and sustainable beauty product range. It is one of the first 100% vegan brands to emerge in India. From face serums to vegan lipsticks you can find a wide variety of pocket-friendly cosmetic products under this brand making it one of the top beauty brands in India.
Pure Sense with its clean beauty and vegan products from the FMCG Major Marico emerged as one of the popular skincare brands in India. They have various innovative products like lip masks, oil cleansers, and sleeping masks in their collection that aim to make self-care nourishing and relaxing.
Disguise Cosmetics is one of the new-age Indian makeup brands that are a PETA-approved cruelty-free makeup brand. Their makeup products are made of natural oils and vegan ingredients making the products safe for all skin types.
Lotus Botanicals is a 100% certified organic clean beauty brand that uses botanical extracts to formulate skincare and hair care solutions. This vegan beauty brand is a division of Lotus Herbals, one of the leading Indian cosmetic brands. It is one of the popular Indian skincare brands that have successfully championed plant-based skincare innovations with products like bio-retinol or have brought the goodness of Ayurvedic ubtan to modern Indian men and women.
Lakme is a popular cosmetic brand for years now it was born in India in 1952. It is one of the most tried and loved makeup brands in India over the years. They are known for their innovative makeup products, skincare products and much more. From hosting fashion weeks to opening salon chains across India this home-grown brand has come a long way.
Founded by Samir Modi in the year 2004, Colorbar became one of the leading makeup brands in India in a short time. This certified PETA cruelty-free makeup brand is known for its range of makeup and skincare products like lipsticks, eyeliners, concealers, nail paints, moisturisers and much more.
Nykaa emerged as first-of-its-kind cosmetic e-commerce and changed the way D2C worked in India. Founded in 2012 with just 3 employees today Nykaa is the leading cosmetic retailer in the country with offline stores that gives an immersive experience to consumers and delivers beauty and fashion products across the Indian subcontinent. They have also forayed into launching their own makeup line.
Forest Essentials is one of the top beauty brands in India that make luxury cosmetics and skincare products. Established in the year 2000 by Mira Kulkarni, the brand soon became popular for its herbal chemical-free luxury personal care products like perfumes, body washes, and much more. The brand is known for its formulation which consists of essential oils, plant extracts, and cold-pressed vegetable oils.
Jovees is one of the popular skincare brands in India with a range of authentic herbal beauty products. Established in the year 2004 today, it is a popular brand among the youth looking for herbal skincare. The products are free of harmful chemicals like parabens or alcohol.
Wow Cosmetic has become one of the popular Indian cosmetic brands known for its naturally authentic products that are free from paraben and sulfates. Started in 2014 by two brothers, Manish and Karan Chowdhary with an aim to provide holistic care for the body, mind, and soul, this brand today is known for its wide range of natural skincare and hair care products.
Bollywood Queen Katrina Kaif launched her makeup line Kay Beauty in association with Falguni Nayar of Nykaa and it became India’s first celebrity beauty brand. Launched in 2019 this latest beauty brand has been a high-performing brand despite the pandemic because it brought innovative and inclusive makeup products at very affordable prices for every skin tone and gender.
Deepika Padukone is the latest Bollywood star to foray into the celebrity beauty space with her skincare line 82°E which blends ancient Indian secret herbs with powerful scientific compounds. Her premium self-care products are made for modern Indian men and women for their holistic self-care practice.
Today we are in an age where consumers are more aware of the importance of self-love and self-care. More and more women and men are choosing skincare and makeup to feel beautiful and confident for themselves. Indian cosmetic industry has seen a significant jump in the last five years where home-grown brands are constantly trying to provide vegan cruelty-free makeup and sustainable skincare. Indian cosmetic brands are designing makeup products that suit your Indian skin tone and complexion better because they understand the variety of skin colours in the Indian subcontinent. And with a D2C model, they are reaching out to pin codes even where a proper beauty retail store is missing. It won’t be surprising to see Indian makeup brands dominate the world in the future.